Turning down a potential customer must be done tactfully and professionally to maintain a strong professional reputation. Read on to learn about some proven strategies that 14 members of the Forbes Coaching Council use when faced with a potential client that isn't a good fit for their services. Thank them for trusting you with their situation. Clarify what you've heard: your challenges are the ones you need to address.
Let them know why you're not the best option for them. Then, let them know that you know other high-impact professionals who might be a better fit. With the prospect's permission, contact others to assess their interest and suitability. Work with your network to help them succeed.